A natural creative with an instinct for the little details
Former professional ballet dancer. Forever a storyteller. Working across content, copywriting, social media strategy, and digital marketing.
SEO & Copywriting
Pickle People
SEO-rich blogs positioned the pickleball gear and apparel brand as the easy-going friend who loves pickleball a little too much
28% increase in website visits
Increased product sales
Social Media Strategy
LOOK
Pitched a paid social media strategy to reach client’s audience and drive waitlist growth
Data-informed cohesive visual identity
Established brand voice guidelines for consistent cross-platform messaging
Content Creation
Ocean Prime
Trend-driven and full movement organic social content to boost the visual appeal of a high-volume fine dining restaurant
Detailed shot lists
Cross-functional coordination between food and beverage teams
One day turnarounds to capture & edit
Influencer & PR
House of Jaya
Sourced, vetted, and pitched South Asian-identifying influencers and relevant media outlets to raise brand awareness of this Chicago-based fashion brand
40 brand-aligned influencers identified
20+ fashion, tech, entrepreneurial, and local media outlets received our press release
Campaign Strategy
Carters x School of Rock
Identified a unique brand partnership for Carters to drive sustainable sales growth. Pitch was entered into the National Retail Federation Competition
Winner of Columbia College Chicago’s “Most Unique Concept” Award
Developed an integrated marketing plan across social, OLV/OTT, retail activations, event activations, and PR
Allocated costs across a 5 year budget and mapped rollout timeline