Campaign Strategy

House of Jaya

Raised brand awareness through an integrated paid media campaign, empowering South Asian-American women to embrace modern cultural fashion.

Creative brief

Creative brief

Paid social mockup

Paid social mockup

Paid social mockup

Paid social mockup

Paid social mockup

Paid social mockup

Founder-led organic content

Full campaign deck

Full campaign deck

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Carter’s x School of Rock

As our submission to the NRF 2024 University Challenge, we proposed a partnership and new product line between Carter’s and the School of Rock. Our objective was to help Carter’s reach a new market and increase their revenue by $50m.

The Challenge: Identify and design one retail concept that will drive sustainable sales growth, acquire new customers, build brand awareness and market share for Carter’s.

Solution: Partner with an educational brand with a worldwide reach, to infuse fresh energy into Carter’s and reach a new larger audience.

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Content Creation