SEO & Copywriting

Pickle People

Ghostwritten SEO blogs enhanced the pickleball gear and apparel brand’s playful personality, while increasing website visits by 28%

Jackie Mack & More

SEO blogs for a renowned Evanston realtor, to solidify their positioning as the reliable “Evanston Expert”

LOOK

Remember you?

The one who daydreamed on car rides? Who doodled on the margins? Who climbed trees? Who was fearless?

That you is still there.

Together, we can stop being captivated by mindless scrolling, by feeding the algorithms. Instead, let’s focus on rediscovering you. That you can once again embrace the physical world. Your friends. Your feelings.

The real things are still out there, waiting for you to create them, see them, and live them.

With LOOK, you can stand up to the scroll and own your life again. LOOK is an app that brings the community together to help break their social media habits.

Less Scrolling. More Living.

A brand manifesto to unify brand messaging for the behavior c& wellness app changing GenZ’s mental health

Barnes & Noble - spec work

With 60 new stores set to open in 2025, Barnes & Noble needed to raise top-of-mind awareness that they are the place for book discovery and purchases.

Student work, Columbia College Chicago

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Social Media Strategy