To reach new audiences, we redefined Rivian’s core value of “adventure” and pitched our experiential campaign to senior-level brand executives.

Role: Strategist

Columbia College Chicago

Brand awareness campaign

Problem: Rivian wants to reach new audiences and establish top-of-mind awareness for their upcoming R2 launch.

Solution: Broaden Rivian’s core value of “adventure” to connect with new audiences.

Big Idea: You don’t have to travel far to escape day-to-day life.