National Retail Foundation University Challenge:

As our submission for the NRF 2024 University Challenge, we proposed a partnership and new product line between Carters and the School of Rock. Our objective was to help Carters reach a new market and increase their revenue by $50m.

Roles: Strategist, Media Planner

Columbia College Chicago Award of Excellence
for Most Unique Concept"

Carters + School of Rock

Problem: Identify and design one retail concept that will drive sustainable sales growth, acquire new customers, build brand awareness and market share.

Solution: Partner with an educational brand with a worldwide reach, to infuse fresh energy into Carters and reach a larger new audience.