LOOK
Roles: Strategist, Copywriter
Agency Columbia
We developed a cohesive visual identity and social media strategy for LOOK, a new app that uses behavior change tools to break social media habits.
Agency Columbia, Columbia College Chicago
Problem: LOOK needs users to join their waitlist despite existing in a crowded market.
Solution: Infuse positive and active messaging into a paid social campaign to reach audience and drive waitlist growth.
Reels
“Find the lines, then draw outside of them. Let your mind wander. Be a little bored. It’s time to live outside our screens. Click the link in our bio to take the challenge and break your social media habit. #Moreliving #LiveOutsideYourScreen #LookApp #HealthyHabits”
“Try the road less traveled. Walk a different way to work or school. It’s time to break up with our habits, including our social media ones. We challenge you to give it a try. Click the link in our bio to break your social media habit. #Moreliving #LiveOutsideYourScreen #LookApp #HealthyHabits”
