Barnes and Noble
Brand awareness campaign
With 60 new stores set to open in 2025, Barnes and Noble needed to raise top-of-mind awareness that they are the place for book discovery and purchases.
Role: Copywriter
Columbia College Chicago
Problem: Gen-Z wants to read, but has trouble making the time.
Solution: To prioritize reading, encourage the audience to buy and read the books that reflect who they are.
Tagline: Read Who You Are
Adlob
Social post
OOH
OOH
Direct mail, front
Direct mail, inside flap 1
Direct mail, inside flap 2
In-store
In-store