Role(s): Copywriter, Strategist
LOOK
Agency Columbia
We developed a cohesive visual identity and social media strategy for LOOK, a new app that uses behavior change tools to break social media habits.
Agency Columbia, Columbia College Chicago
Problem: LOOK needs users to join their waitlist despite existing in a crowded market.
Solution: Infuse positive and active messaging into a paid social campaign to reach audience and drive waitlist growth.
Caption:
Try the road less traveled. Walk a different way to work or school. It’s time to break up with our habits, including our social media ones. We challenge you to give it a try. Click the link in our bio to break your social media habit. #Moreliving #LiveOutsideYourScreen #LookApp #HealthyHabits
Less Scrolling. More Living.
Social Media-Reels
Caption:
Find the lines, then draw outside of them. Let your mind wander. Be a little bored. It’s time to live outside our screens. Click the link in our bio to take the challenge and break your social media habit. #Moreliving #LiveOutsideYourScreen #LookApp #HealthyHabits
Caption:
Remember you? The one who lived in the real world, not the digital one? We can help you find them again. We can help break your social media habit. Click the link in our bio to download LOOK. #Moreliving #LiveOutsideYourScreen #LookApp
Manifesto
Remember you?
The one who daydreamed on car rides? Who doodled on the margins? Who climbed trees?
Who was fearless?
That you is still there.
Together, we can stop being captivated by mindless scrolling. By feeding the algorithms. Instead, let’s focus on rediscovering you. That you can once again embrace the physical world. Your friends. Your feelings.
The real things are still out there, waiting for you to create them, see them, and live them.
With Look, you can stand up to the scroll and own your life again. Look is an app that brings the community together to help break their social media habits
Copy team: Lauren Shaul and Ali Stringham