Barnes and Noble
Role: Copywriter
Columbia College Chicago
Brand awareness campaign
With 60 new stores set to open in 2025, Barnes and Noble needed to raise top-of-mind awareness that they are the place for book discovery and purchases.
Adlob
Social post
OOH
OOH
Direct mail-front
Direct mail-inside flap 1
Direct mail-inside flap 2
In-store
In-store