Barnes and Noble
Role: Copywriter
Columbia College Chicago
Brand awareness
Problem: People want to read books, but have difficulty prioritizing time to read.
Solution: To prioritize reading, encourage consumers to buy and read the books that reflect who they are.
Adlob
“Read Who You Are”
Tagline
With 60 new stores set to open in 2025,
Barnes and Noble needed to raise top-of-mind awareness
that they are the place for book discovery and purchases.
OOH
OOH
In-store
In-store
Bi-fold direct mail
