Role: Strategist, Copywriter
Columbia College Chicago
House of Jaya
Brand awareness
Problem: South Asian-American women experience a dilemma of wanting to appear professional, without sacrificing their heritage.
Solution: Empower South Asian-American women to embrace modern cultural fashion.
Creative brief
Paid social
Behind The Seams
with founder Julie Achettu
I developed questions for a full-length interview,
serving as clip material for organic social content and a long-form website video.
“What do you hope to see in House of Jaya’s future?”
“What’s the process behind designing House of Jaya clothing?”
“Describe House of Jaya in 3 words”
“What’s one piece of advice for future South Asian American generations?”
Team:
Account lead, paid media - Maya Stokes
Strategist, copywriter - yours truly
Branding, video director and editor - Braxton Mastre
Influencer strategy, public relations - Elizabeth Diaz
Influencer strategy, public relations - Jalicia Jenkins