Role(s): Copywriter, Strategist
National Retail Federation
University Challenge:
Carters + School of Rock
“Most Unique Concept”, awarded by
Columbia College Chicago
As our submission for the NRF 2024 University Challenge, we proposed a partnership and new product line between Carters and the School of Rock. Our objective was to help Carters reach a new market and increase their revenue by $50m.
Tagline
Problem: Identify and design one retail concept that will drive sustainable sales growth, acquire new customers, build brand awareness and market share for Carters.
Solution: Partner with an educational brand with a worldwide reach, to infuse fresh energy into Carters and reach a larger new audience.
Social Post
Campaign pitch
Full pitch deck
